How Much Does It Cost To Build An Apps Like Craigslist And Letgo?
Neeraj Rajput
Mar 10, 2025

In today's fast-paced digital world, online marketplaces have revolutionized how we buy and sell items. Two of the most well-known platforms, Craigslist and Letgo, has set the benchmark for peer-to-peer marketplace apps. The apps offers buyers all sorts of options so that they can find the desired products second hand that they can't afford to buy new.
As demand for online marketplaces has risen, launching an app like Letgo is a top business idea. If you're also considering launching your Letgo clone app, you're on the right path.
But how much does it cost to build an apps like Craigslist and Letgo? It is one of the top questions that entrepreneurs ask.
No worries!
We’ve created a blog that will provide valuable information on how to develop an apps like Craigslist and Letgo and what it takes to develop it.
Let’s dive deeper into the blog!
What is An App Like Craigslist and Letgo: An Overview
If you are inspired by C2C marketplace development, apps like Letgo and Craigslist are top examples. The Letgo platform offers users various categories to access and purchase. The standard categories include:
-
Electronics: Phones, computers, TVs, video games, etc.
-
Furniture: Sofas, tables, beds, etc.
-
Vehicles: Cars, motorcycles, etc.
-
Clothing and Accessories: Fashion items for men, women, and children.
-
Home and Garden: Tools, appliances, outdoor equipment, etc.
-
Sports and Outdoors: Exercise equipment, sporting goods, etc.
-
Baby and Kids: Toys, clothing, strollers, etc.
-
Construction and other miscellaneous tools.
An app like Letgo aims to make second-hand shopping faster, more straightforward, and more fun, ensuring that products are available for everyone. On the other hand, it provides maximum business opportunities to the seller, allowing them to reach customers faster and generate revenue.
Including the USA, Letgo is present at multiple global locations, connecting local buyers to local sellers.
Some readers might be curious about how it started. So, let’s move to the next section of this app, the Letgo app development cost guide, to find out.
How Did Letgo Start, and Why Is It So Popular?
Letgo was launched in 2015 to make local buying and selling effortless. Its founders are Alec Oxenford, Jordi Castello, and Enrique Linares, who created a mobile-first platform for second-hand local selling and buying. Pre-experience with another C2C brand, Olx, paved the way for the launch of an app like Letgo.
The expanding popularity of mobile commerce was a major reason for the creators' decision to build the Letgo app. The company's objective is to provide a seamless platform for individuals to find amazing discounts on pre-owned products while also creating economic opportunities for sellers.
-
Mobile-First Approach: Letgo is a marketplace mobile application designed to meet the increasing demand for smartphone users. Users can list their products or browse them for sale using their devices anytime.
-
User-friendly Interface: The app’s interface is simple but engaging and easy to navigate, which attracts users from all categories, including younger and older ones.
-
Focus on Local Transaction: One of the biggest USPs of an app like Letgo is connecting local communities, buyers, and sellers, which enables face-to-face transactions.
-
Visual Focus: Users could effortlessly upload photos of their things using smartphones. The software emphasized the usage of photographs, which made listings more interesting and enticing.
-
Free to Use: Letgo is a free app that allows users to list items for free anytime, making it highly attractive. It also offers an in-app messaging feature that connects buyers and sellers seamlessly.
These factors made Letgo a user favorite and an inspiration for marketplace app development companies looking to create similar platforms. In terms of stats:
-
The Letgo app generated $3.7 Million revenue in the previous year.
-
90+ Million users use this app.
-
Available on Android and iOS platforms, covering a large user base.
Still, if you want to know why you need to develop an app like Offerup or Letgo? Let’s explore the reasons.
Top Reasons to Build An App Like Letgo
Building an app like Craigslist and Letgo is lucrative as the C2C market is forecasted to be $7442.78 billion by 2029 at a CAGR of 24.4%. Some of the top players in this market are OLX, Craigslist, and eBay. Here are the top reasons why you should invest in an Online Marketplace Like Letgo:
-
Growing Demand for Second-Hand Markets
Behind the growth of every market is shifting consumer demands. Consumers are now interested in eco-friendly purchases and prefer second-hand shopping as the best alternative to buying branded products at affordable prices.
-
Rising E-commerce Apps Market
Ecommerce app development is rising high and creating opportunities for businesses across the globe. Most of the younger generation shops online, making C2C marketplace apps like Letgo advantageous for starting a business.
-
Untapped Niche Market
Through app like Letgo development, you can target niche-based audiences such as:
-
Vintage clothing
-
Collectible items
-
Specialized tools or equipment
-
Artisans made product
-
Vintage handcrafts and others.
-
Monetization Opportunities
In terms of business, Letgo clone app development can open the door to revenue success. As an entrepreneur, you can earn through subscriptions, premium listings, ads, and promotions.
An online marketplace like Letgo can build a valuable and vibrant marketplace by meeting the demands of both customers and sellers. Now, it’s time to learn the business model of an app like Letgo. Let’s proceed!
Craigslist and Letgo App Business Working Model
Apps like Craigslist and Letgo operate on a digital classified platform model similar to OLX, connecting buyers and sellers for local transactions. The company operates in 35 countries worldwide, including the USA.
ou probably have a question: How does the Craigslist and Letgo app work? It is a legitimate question, as you will launch a peer-to-peer app for your business.
Like other online marketplaces, Letgo categorizes listings by prioritizing users' preferences. The platform uses artificial intelligence, picture recognition, and geolocation technologies to display ads based on the user's choices and proximity. The ads are published within a 50-mile radius of the user to improve the chance of transactions and person-to-person trades, as the platform solely functions as a classified site and not a payment channel. The actual exchange occurs offline.
Regarding business model, Letgo operates on a C2C (Consumer-to-Consumer) model, allowing users to buy and sell items without a mediator through:
-
Featured Listings – Sellers can pay to boost visibility.
-
Advertisements – Monetize through display ads.
-
Subscription Plans – Offering premium membership with added benefits.
Let’s break down the business model of an online marketplace app like Letgo into the following:
-
Key Partners: buyers, sellers, and investors
-
Revenue Streams: seller fees, promoted listings, verified merchant program, commission, pay-per-use
-
Key Activities: web development, app development, maintenance, brand agreements, maintaining user data.
-
Value Propositions: users can buy and sell secondhand goods, sellers and buyers can contact each other seamlessly, and sellers can list their products as much as they can.
-
Customer Segment: secondary market, consumers, and sellers.
-
Key Channels: Letgo’s app, web, social media, community classifieds, newsletter, etc.
-
Customer Relationship: Assistance through web and app platforms, FAQs, and self-help sections.
Now that you have information about the workings, business model, and earnings of the Letgo app, let’s move to the next section of this blog, which depicts key features you must consider when developing a Letgo app clone.
Key Features of a Craigslist and Letgo Clone App
The features are like the soul of an app, so here are some of the top features to consider when developing your next online marketplace app like Letgo.
User Features
-
Registration/Login: It allows users to log in/sign up through email, phone, or social media.
-
Advanced Search: The advanced search functionality helps users find products based on location, listing, price, and other features using advanced filters.
-
AI-Powered Recommendations: Users get recommendations for products based on analyzing user behavior, search, and preferences.
-
Real-time Chat & Negotiation: Buyers can negotiate the price with sellers at their own convenience.
-
Location-based Search: Users can search for the products based on their location, using geolocation-based search functionality.
-
Listing Categories: This features displays product categories and sub categories to help users find suitable products as per their needs.
-
Secure Payment Modes: Users can perform safe transactions through different payment modes or modes of their choice.
-
Reviews & Ratings: Showcase ratings and reviews given by other users and individual one can also rate the product.
-
Push Notifications: It notify users about discounts, deals, new products listed, and app updates.
Seller Features
-
Registration: Allows sellers to register their business account on the marketplace.
-
Product Listing: Sellers can list their products under a category or the categories.
-
Location Targeting: This features helps sellers to list their product based on location and reach buyers offering products of their choice.
-
In-app Messaging: Sellers can connect with buyers seamlessly using in-app messaging features.
-
Profile & Account Management: Update profile information, manage preferences, read customers’ feedback, and have complete control over seller account.
-
Promotion: Sellers can promote their products to enhance sales and visibility over the platform.
-
Seller Dashboard: Works as a complete command center for a seller to manage their activities over the platform.
Admin Features
-
User Management: This helps app admin to manage buyer and seller accounts.
-
Listing Management: Admins can manage all the listings done by sellers in a single click.
-
AI Analytics Dashboard: AI-powered analytics helps app admin to keep track of sales, user behavior, market trends, and other activities performed over the platform.
-
Fraud Prevention: AI-powered fraud detection helps protect the platform from fraudulent transactions and activities.
-
Revenue Tracking: This feature helps the admin to keep track of and monitor transactions, earnings, and expenses.
-
Content Moderation: The admin can modify content based on the business requirements.
-
Push Notification: Allows to send updates directly to the seller and buyers’ screen to notify them about anything that requires their attention.
Advantages of Developing a Craigslist and Letgo-Like Marketplace App
Developing a marketplace app like Letgo has numerous advantages for both the app developers and its users. Here’s a breakdown of the key benefits:
-
Growing Market Potential
With the rise of the sharing economy and growing interest in pre-owned items, a Letgo-like app addresses a massive and continuously expanding audience.
-
Low Initial Investment for Users
Users can list their items for free, making the app appealing and reducing barriers to entry. This can quickly attract a large user base.
-
Revenue Opportunities
Entrepreneurs like you can monetize the app in multiple ways:
-
Premium features: charging users for highlighted or featured listings.
-
Advertising: integrating local business ads or sponsored posts.
-
Commissions: charging small transaction fees for payments processed within the app.
-
Location-based targeting: allowing sellers to target customers based on their locations.
-
Environmentally Friendly Concept
Encourages recycling and upcycling by promoting the resale of items. This makes it an eco-friendly business model that aligns with sustainability trends.
-
Advanced Technology Integration
You can leverage AI for image recognition, automatic categorization, and personalized recommendations—providing a seamless and smart user experience.
-
Scalability
Such platforms are highly scalable, and they can expand to new regions or integrate more categories (like services, rentals, etc.).
-
Convenience for Users
Facilitates local transactions through geolocation features, connecting buyers and sellers nearby for easier product exchanges.
-
Community Building
These apps often create a sense of community by connecting people locally. This can foster user loyalty and engagement over time.
-
Brand Differentiation
You can stand out from the competition with additional features like secure payment systems, buyer/seller ratings, and chat options.
Cost Breakdown: Craigslist and Letgo Clone App Development
Creating an online marketplace like Letgo involves planning, design, development, testing, and marketing. The cost can range from $20,000 to $80,000, depending on features, technology stack, and the development team you choose.
So, let’s look at the cost based on the phases involved in developing an app like Letgo.
The cost of developing an online marketplace like Letgo also depends on the region. For example, the cost to develop an app like Letgo in USA differs from the cost to develop an app in Europe, the UK, or the UAE.
How to Reduce Marketplace App Development Costs?
Hope you have gotten the idea for an app like Letgo development that you need to invest from $20,000-$80,000, which is a ballpark estimate. The interesting part is that you can save actual costs following some steps such as:
-
Use MVP Approach: E-commerce MVP development is one of the best approaches to reducing the cost of marketplace app development. You can start with minimal features and scale gradually. Another advantage of MVP is that it allows businesses to gather feedback from their customers in real-time to improve their services.
-
Open-Source Technologies: These technologies do not require a license fee and are available free of charge. However, you need to invest in user engagement to implement advanced features such as AI-powered personalization and AR/VR integration.
-
Choose the Right Development Team: Hiring an experienced and trusted ecommerce app development company can save time and costs. A trusted company does not charge hidden fees, and they know how to utilize technology to add value to the client’s project within the given budget frame.
-
Cross-platform App: Cross-platform e-commerce app development is one of the best ways to reduce the cost of marketplace app development. Using a single code, you can create native-like app experiences for Android and iOS users, allowing you to target a large audience.
Final Thoughts
Building a Craigslist and Letgo clone app is a fantastic opportunity to tap into the thriving online marketplace sector. While the cost varies depending on features and complexity, careful planning and the right development partner can help you create a profitable platform. The best idea is to consult an experienced marketplace app development company with a proven record of delivering seamless online marketplace apps.
IMG Global Infotech is an experienced ecommerce app development company with a proven track record of 10+ years in delivering projects to its global clients. We have multiple global businesses with their ecommerce requirements. Our skilled team of developers has comprehensive expertise in using the latest tech stack and developing outstanding ecommerce apps. We can help you build your marketplace app like Letgo with cost-effectiveness. Share your idea with us and get your app now.