Top 18 Trends In Dating App Development

Remember how awkward it was to try to break the ice at parties? Or the awkward secret dates that friends set up? Thanks to dating technology, the way we meet potential partners has changed a lot. Dating applications have become an important part of modern dating because they make meeting people with common hobbies quick and easy.

 

But you can't just swipe left or right anymore. The scene of dating apps is always changing and new features and trends are appearing fast. From matchmaking driven by AI to dating in your own area, the options seem endless.  

 

So, if you are a business looking to build a dating app, you must first know the new dating app trends. As the best dating app development company we are sharing with you the best dating app trends. 

 

This blog will go over in detail the 18 most important trends that will affect the development of dating apps in the future. 

 

 

Dating App Evolution or Future Predictions (market stats)

 

• With over 6.1 million monthly downloads in June 2024, Tinder stands as the most downloaded dating app globally.

• With about 60 million users, over 17% of Americans' population was using internet dating applications in 2023. 

• With 76% of individuals in the nation knowing of the moniker, Tinder is the online dating brand most in use.

• Bumble and Litmatch came second and third with around 3.2 million and over 2.8 million monthly downloads respectively. 

• Rising to $9.65 billion in 2022, the global future of dating apps is expected to be $17.28 billion by 2030. 

• Online dating company revenue by 2024 is predicted to be US$3.15 billion.

• Revenue is estimated to increase to US$3.56bn by 2029, impacting the expected market volume given an annual growth rate (CAGR 2024-2029) of 2.48%.

• There will be predicted 470.0 million online dating users by 2029.

• User penetration in 2024 will be 5.1%; by 2029 it ought to be 5.8%.

• The USD7.91 average revenue per user (ARPU) is what is predicted for dating app future. 

 

 

What is a Dating App? 

 

A dating app facilitates the discovery of potential romantic partners. Over the past few years, the dating app popularity has grown more and more popular since they allow one to easily find suitable mates without visiting bars or gatherings. 

 

From laid-back hook-ups to committed partnerships, these apps appeal to a wide spectrum of individuals seeking different sorts of interactions. 

 

There are many best dating apps like Tinder, Bumble, and Hinge which are popular. It allows users to meet people from the comfort of their own house instead of needing to go out and mingle.  

 

   

Importance of Staying Updated with Trends

 

 

 

Professionals and companies have to be on top of the newest trends as technology advances. As per the dating app development company, following technological innovations will help you in five different ways:    

 

• Career Development 

 

If you have a knowledge of the newest tools and are updated with changing trends then you will get success in the current age. So, you should maintain relevance and competitiveness in your sector. It depends on you acquiring new skills and keeping current with the most recent technology breakthroughs.       

 

• Communication

 

Speaking well both online and in the office depends on being current, which is one of the biggest  advantages of dating app development. Our communication has evolved thanks to technology; if you are not conversant with the newest tech lingo, you could miss crucial discussions.

 

• Get Organized

 

Maintaining organization of your data and files is crucial in modern society. Whether your job is freelancing, professional, or student, success depends on your ability to remain orderly and effective. 

 

In the long term, it helps you save time and effort in addition to enabling rapid finding of objects. As the iphone app development services provider recommends, maintaining current technology is a fantastic approach to learn the newest corporate strategies.    

  

• Better Employment Hunt

 

Getting hired now calls for more than just completing a paper application. Finding and swiftly and effectively applying for jobs depends on modern technology. Usually, people send digital resumes and cover letters; so, keeping current with the newest technologies and tools helps you portray yourself in the best possible way.

 

• Huge Customer Reach

 

Technology improvements enable you to reach possible clients using the internet. Using blogs, apps, and social media accounts will help you produce material catered to your target market and differentiate yourself from the competitors. This lets you establish bonds with clients and get to them more quickly. 

 

 

Top Dating App Trends

 

 

 

As you know, dating applications have a huge craze among daters. Due to which the demand for new dating apps is growing at a faster rate. 

 

Also, when you develop a dating app with the help of a mobile application development company, you should be well-versed with the dating app trends. 

 

So, we have jotted down the most popular trends in dating app development of 2024.  

 

1. Advanced Matching (AI & AR)

 

AI is getting a lot of attention these days thanks to apps like OpenAI's ChatGPT and Google's Bard. Now, dating apps are following suit. AI has a lot of promise for online dating. It could help find better matches, verify user profiles, and start conversations.

 

To follow the trend, look at other relationship-focused apps like Paired (a romantic relationship health app) and think about what tasks AI could automate in your app. 

 

You can also take help from a mobile app development services provider to add AI in a dating app. For example, here are some ways you can use AI in your online dating app: 

 

Use a chat API or chatbots that can offer topics to talk about to help people have conversations inside your app.

 

You can teach your algorithm to do things like send personalized messages when two users match, make "you may also like" suggestions based on past user behavior, send personalized birthday messages to matched users, and more.  

 

2. Video Integration

 

Adding video to dating apps has completely changed how people meet and talk to each other. This creative addition has made the platform much more real and interesting, giving users a more personalized and engaging experience. 

 

Video calls have broken down the barriers of text-based conversation by letting people see and hear each other in real time. This has led to deeper connections and a lower risk of catfishing.

 

There are different ways that video features can be added to dating apps. An android app development services provider often does this by adding video chat features that let users talk to possible matches face-to-face. This function can be added to the messaging app so that users can easily switch between text and video. 

 

Some apps also have video accounts where users can post short videos that show off their personalities, hobbies, and interests. This gives users a more interesting and dynamic way to express themselves and find possible matches. 

 

3. Enhanced Safety and Security

 

There are a lot of risks with online dating, like fraud, stalking, and sexual abuse, so safety features have always been a big part of dating apps. Users are now defining even more rigorous limits on exposing oneself and committing to social events.

 

Targeting women into paying him money he never returned, Netflix's 2022 documentary "The Tinder Swindler" revealed a scammer. Users of dating apps were made more aware and cautious by this deception.

 

Researching the particular limits your target audience members are defining can help you to leverage this user-oriented trend and increase app consumption.

 

Let consumers select the communication choices they are comfortable with: chat, video, or call is another security choice you could look at. You can also ask users to provide ID confirmation so other singles may have their profile configured to only be matched with or contacted by those who have verified their identity.

 

4. Gamification

 

Why should people use your app? What's the best way to get people interested in dates? Yes, it's gaming! 

 

The ice-breaking questions on Bumble and the surprise game "Swipe Night" on Tinder are both great examples of how to use games to improve a dating experience. These strange new features made users crazy and even brought new ones to these apps. 

 

Some dating app developers for hire change the profile picture of a dating app user by adding their character type or hobbies to make it more like a game. This way, users can find a date who is a good match for them.

 

This kind of improvement can be seen in the app Ur My Type (UMT). It groups users based on their Myers-Briggs personality type and supports the idea by building a community with memes that people can relate to.

 

The app also has a unique background for each user that is made up of fun lists of what they are good at. The fun way you're approaching things is a great way to make your app stand out, and your product page should show that.

 

5. Social and Community Features

 

Dating apps are more than just clicking and matching. These days, they're turning into places where people can meet and build communities. People are following dating app development trends because they want to make stronger connections and feel like they belong.

 

Group dating is a big part of it. This makes it possible for users to meet more than one person at once, which makes the environment less tense and more casual. Plenty of apps now have communities or social feeds where people can share news, photos, and talk with other app users. Aside from letting people get to know each other better, it makes them feel like they are part of a group.

 

A mobile app development company preferred adding live streaming functions in dating apps. This lets people meet instantly through video chats, which makes it easier to see if you get along with someone. Some apps have also added virtual events like online parties and game nights so users can have fun and meet people who like the same things they do.

 

6. Data Privacy and Ethics

 

How people meet and find love partners has changed a lot since dating apps became so popular. But this growth brings a very important concern: data privacy and moral issues. A lot of personal information, like photos, location data, and contact history, is often collected by dating apps. This information could be stolen, misused, or used without permission. Making sure that user data is handled in an honest way is very important for keeping people's trust and safety.

 

The fact that user data could be used for discrimination is a big social problem. The algorithms that dating apps use can unintentionally reinforce biases, giving some groups fewer chances than others. If, say, an app's system is biased against disabled people, those people may be less likely to get matches. To fix this, mobile app developers for hire need to make sure their methods are fair and include everyone.

 

Another worry is that weak users could be taken advantage of. People who want to scam or hurt people may use dating apps to get their hands on personal information about users. Strong steps are needed to protect weak users, like putting in place verification processes and making it clear how users can report suspicious behavior. 

 

7. Integration with Social Media

 

In the past few years, it's become very popular for relationship apps and social media sites to work together. This combination has many benefits, including bettering the user experience and making it easier to find a match. Dating apps can make it easier for people to meet with each other by using the large networks and engagement tools of social media.

 

One of the best things about integrating social media is that user accounts can be checked out. As an iphone app development company suggests, dating apps can check that users are who they say they are by cross-referencing information from social media accounts that are linked to the app. In the dating world, this helps to build trust and confidence. 

 

Social media also gives people a lot of information about their hobbies, interests, and activities. This information can be used to make matchmaking algorithms that are more accurate and targeted, which will increase the chances of making good matches. 

 

8. Focus on Mental Health and Well-being

 

As dating apps keep getting better, there's a clear trend toward putting mental health and well-being first. This trend shows that people are becoming more aware of how important it is for couples to have emotional connections and be compatible. Every day, more and more dating apps are adding dating app features and functions that help people talk openly about mental health, lower shame, and get help.

 

The addition of mental health profiles or hints is a clear trend. With these tools, users can talk about their mental health, including their experiences, preferences, and limits. This openness can help people looking for a match find people who understand mental health issues like they do and can offer support or care. In addition, dating apps are working with mental health groups to give their users tools and help. This includes being able to read articles, get help from a counselor, or join a support group right in the app. 

 

9. Diversification

 

Daters are starting to give diversity and inclusion top priority; open casting—dating outside a particular type—is getting more and more common according to recent Bumble data. By being aware of gender preconceptions (male, female, non-binary), dating apps like OkCupid and Hinge are also stressing on dating app development in varied and inclusive environments.

 

New and existing dating apps must embrace these developments if they are to draw more users that value authenticity—especially millennials and Gen Zers.

 

Using UX designs and features that support inclusiveness will help your own app to be more diverse and inclusive. For instance, let users clear their swipe or match records to stop racial or gender prejudices from affecting the algorithm.

 

Assume an android app development company creating a dating app open-for-all. Recall that your app is not limited to heterosexual couples or those with competent bodies. Thus, when you develop, keep in mind underprivileged populations like disabled users; for instance, you might incorporate audio intros for those with eyesight problems.

 

10. Subscription Changes

 

For the mobile sector, deliberate dating seems to be really important nowadays. Hinge, a dating app, recently made news when it unveiled a new subscription package good for up to $720 annually. This new package is meant to raise the visibility of your profile and provide access to improved recommendations inside the app; it targets "highly motivated daters".

 

This subscription level is already under comparison to Tinder's new package even while it is still under testing. Although average users won't be able to access this new system, analysts believe that this function will also be targeted on significant relationships, much as in the case of Hinge.

 

Regular actions of ASO specialists and paid user acquisition managers would suffer depending on these introductions. To attract high LTV users, they will have to stress new features and subscriptions in their approach.

 

11. Straightforward Messages

 

Maybe you have heard that if you remain loyal to yourself people will notice and love you. Oddly, the same pattern holds true for dating apps. If you clearly indicate in the app stores what your app is about, you may make the dating life of your customers far simpler. Here your best buddy is screenshots. 

 

Simplify the CTAs for the photos illustrating your value proposition. Thousands of A/B experiments helped us to discover that screenshots with direct CTAs show more user interaction. Managing an app for dating just in your hometown? Show this "current city dating" on your screenshots somehow. 

 

Designing something to bring dog lovers together? You should hire dating app developers to incorporate pet themes into the messaging system. Make sure your first screenshot clearly conveys your major value proposition so you can be sure your potential users will find it interesting. Before altering the creatives on the product page to identify the successful version, make sure you try every possibility.  

 

12. Simple Icons

 

One of the most essential parts of a product page is definitely icons. Their goal is to grab customers' interest and inspire them to want more knowledge about your product so they may download the app finally. 

 

This should help you to take care of the meaning your icon stands for. It's preferable not to let consumers wonder what the app is about; else, you run the danger of not attracting your target market. Additionally, you can hire Android app developers to integrate simple icons features for an Android device. 

 

Clear icons with one element standing from the background provide better results, hence the virtue of simplicity is rather relevant to the mobile dating scene. A simple approach also keeps users from feeling overburdened and clarifies the usefulness of your dating app. 

 

13. Classic Symbols of Love

 

The heart, which is a common sign of love, is used all over the interfaces of dating apps. From profile photos to "like" buttons, the heart shows that you care about someone. The rose, which is also a timeless sign, is often used to show love and passion between two people. 

 

Rose emojis and ads with roses may be used in dating apps to make people feel romantic. A dove can also mean peace and unity, and it can also mean that someone wants a loving, peaceful relationship.

 

People have used these marks for hundreds of years, and they still mean something to them. When dating apps use these familiar elements, they can make users feel nostalgic and at ease, which can help them connect more deeply. 

 

14. Letters as Main Icon Element

 

There are a lot of dating apps that have become popular and loved by their users. A lot of people from different generations know who some of them are, especially single millennials and Gen Z. How do they do it? Well-known brand.

 

They do a great job of telling people about their unique selling points (USPs). They also "get" relationship science and how to build a strong brand around it, with a memorable name and logo that can be used to make a great product page icon.

 

You can add "letter-focused" icons in the dating apps if you hire mobile app developers from a reputable mobile app development company. Just keep going down. A simple icon doesn't bother users and helps them remember it—this is a popular trend right now.

 

A good idea for an icon is to use the first letter of your dating app. This is especially true if you choose a beautiful font and add love and passion symbols to it. 

 

15. Brand Screenshots

 

The use of brand photos is one of these trends that has caught on. People who do this share screenshots of their interactions with companies or activities related to brands on their dating profiles. This trend has a lot of effects on both companies and users, even though it may seem strange.

 

Putting screenshots of your brand on dating profiles can be a good way for brands to sell themselves. It lets brands reach a big, interested audience without using traditional forms of advertising. Users can successfully promote the brand to their dating pool by showing off good interactions or accomplishments related to the brand. 

 

This could lead to more people knowing about your business, a better reputation, and even new customers. User-generated content with their brand can also be used by brands to build a better online community and run social media campaigns.

 

Sharing brand pictures can be a way for users to show what they care about and what they believe in. People who use it can find possible partners who like the same brands or have had good experiences with the same brands. 

 

16. Viva Magenta

 

In 2024, technology and some really cool color trends are used for dating. Pantone chose Viva Magenta as the color of the year 2023, and it is still one of the most-wanted colors. It will also look beautiful on photos or icons for dating apps.

 

People in pop culture are crazy about Viva Magenta, which is described as a bright, brave, and fearless color. For ASO and dating, you can use the color to make creatives that are bright and different, which will make you look like a "dating expert." 

 

Viva Magenta can be used as the main color throughout the app to make it stand out and be remembered. If a mobile application development services provider adds Viva Magenta as an accent color, it can give a more neutral color scheme a burst of energy and excitement.  

 

17. Value-Oriented Video Preview

 

Ever think that the preview of your movie isn't playing right? There's a lot of work that went into it, but people keep crossing it without stopping.

 

This part of the product page doesn't always work very well because video clips don't clearly show what they're good for.

 

One big trend in the dating area is to show more videos about how useful matchmaking apps are. Your users do not wish to waste time on a lengthy app movie preview. The people who make apps should pay attention to these tastes and focus less on long, pretty movies.

 

Make a clear message and put it in the video sample along with a clear call to action. This will help you keep my audience's attention.  

 

18. Dating Meets Simulation

 

AI is more than just smart programs. It looks like AI is helping dating apps that combine modeling and dating features, which is an even more interesting one. This group of "hybrids" isn't new. Now that AI has come a long way, these apps that have been around for a while are getting new life.

 

People who feel like they need to brush up on their flirting skills like to play AI dating simulations like Blush and AI Girlfriend: Anima. These apps are meant to help both men and women feel good about themselves without having to worry about being turned down. These apps get better as more people use them.  

 

 

Conclusion

Now you know the best dating app trends. You can design an amazing product page to wow a possible mate. They review you to ensure you are deserving of their time. Should all go according, it is a match. They install your dating app and keep using it until they come across someone unique.    

 

Still, they might be looking for something different than your past audience. When it comes to dating, real life is what makes the final choice anyway. You are now well-versed with the best 18 dating trends, it is high time to consult a reputable expert. 

 

At IMG Global Infotech, the best cross platform app development company, we provide the best dating app development solutions to our clients. So without thinking enough, share your requirements with us and become the next industry leader in the dating industry.