How To Build A Food Delivery App Like Menulog In Australia?

Australia's food delivery market has expanded rapidly while Menulog emerged as a front-runner among competitors. The food delivery app like Menulog has reshaped Australian food ordering by partnering with more than 30,000 restaurants and acquiring millions of active users. 

Entrepreneurs and business owners aiming to take advantage of this thriving market can find their path to success by creating an app like Menulog.

Online food delivery in Australia is growing rapidly and is expected to generate AUD 20.3 billion in revenue by 2033 based on a 6.3% CAGR from 2025 to 2033. The fundamental growth factors consist of urban population expansion, evolving consumer choices, and the need for convenience.

The facts indicate that developing food delivery apps like Menulog is a worthwhile investment. If you are also interested in similar ideas, here we’ve created a guide for you. 

This guide delivers step-by-step instructions about food delivery app development for the Australian market by examining essential features and costs while covering all necessary considerations. 

In this guide we examine how Menulog generates its profits through its business model and we'll detail every step of the development process while identifying essential features and discussing estimated costs. 

Let’s start with the blog!

Understanding the Menulog Business & Revenue Model 

Menulog maintains a sustainable business model that meets the requirements of restaurants and customers while supporting delivery partners and producing significant revenue.

1. Core Business Components

• Menulog functions as both an aggregator and logistics provider by offering restaurant listings and delivery services unlike competitors who began solely as aggregators.

• The model centers around giving restaurant partners more tools and better visibility.

• Menulog delivers services to regional areas beyond major cities which other platforms often overlook.

• The platform showcases a variety of dining options which includes both fast food outlets and upscale restaurants.

2. Primary Revenue Sources

• The commission structure requires restaurants to pay 15%-30% commission per order according to their partner status and order volume.

• Customers pay delivery fees which range between $1 and $5(ideally 10% of order value) depending on the delivery distance and demand.

• The Restaurant Subscription Fees(flat monthly fee, tiered packages) offer optional premium packages to enhance restaurant visibility and marketing opportunities.

• The app highlights select listings and runs exclusive promotional campaigns.

• Menulog Plus offers customers a monthly subscription plan that provides reduced fees along with exclusive offers.

3. Key Operational Components

• Marketplace like Menulog use an efficient delivery network to manage deliveries to the customers. 

• Menulog’s Partner Hub facilitates its partner restaurants to manage their listings, accessing data, and promotions. 

• The service fee Model determines delivery fees by analyzing customer demand and delivery distance and time.

• App like Menulog use data Analytics to create personalized experiences for their customers alongside valuable business insights.

>>>Readmore: Food Delivery Apps: Everything You Need To Know About

Steps to develop an app like Menulog in Australia

Hope you have completely understood the business model and how an app like Menulog earns. Now, you might be interested to know about - how to develop a restaurant app like menulog? 

The correct answer is - Developing an Australian food delivery app like Menulog, DoorDash, Deliveroo or UberEats requires adherence to specific steps. In simple terms, it is a staged process and each one plays its crucial role.

Let’s have a look at what these are! 

1. Conduct In-depth Market Analysis 

The Australian food delivery market contains special attributes which necessitate a thorough specialized analysis. So, the first crucial step is market analysis. Here it is how you’ll do it:
 

• Examine how delivery patterns differ between urban and suburban areas throughout Australian cities

• Examine how Australian consumers choose between takeaway and delivery food options.

• Discover which market segments and regional cuisines currently lack sufficient service.

• Investigate the regulatory food safety compliances in Australia along with delivery compliance obligations.

• Perform a comprehensive assessment of the competitive environment that includes Menulog as well as Uber Eats, DoorDash and Deliveroo.

2. Craft a Distinctive Business Strategy 

Differentiation of business strategy is critical in this competitive space of food ordering app development market in Australia.  

• Focus on offering popular Australian cuisines like Asian fusion and modern Australian dishes.

• Choose delivery methods that focus on sustainability through eco-friendly packaging options and carbon-neutral delivery services.

• Assess loyalty programs that cater to the preferences of consumers.

• Establish relationships with food suppliers, restaurants, and food producers.

• Explore integration with local foodlets. 

 3. Select the Appropriate Technology Stack 

Selecting proper technologies affects how well the product performs and scales while also determining development expenses.

• Frontend:

  • React.js, Vue.js (Web)

  • Flutter, React Native (Mobile)

• Backend:

  • Node.js

  • Python/Django

  • Ruby on Rails

  • Java/Spring Boot

• Database:

  • MongoDB (NoSQL)

  • PostgreSQL (SQL)

  • MySQL (SQL)

• Real-Time Communication:

  • WebSockets

  • Firebase

• Payment Gateway:

  • Stripe

  • PayPal

  • Razorpay

• Geolocation & Mapping:

  • Google Maps API

  • Mapbox

• Cloud Hosting & Infrastructure:

  • AWS

  • Google Cloud

  • Microsoft Azure

4. Form Your Development Team 

A functional team structure to develop an app like Menulog Australia should include professionals with in-depth industry experience such as:
 

• Project Manager with food-tech experience 

• Business Analyst familiar with Australian market 

• UI/UX Designers with mobile app expertise 

• Frontend Developers (iOS/Android or cross-platform) 

• Backend Developers 

• DevOps Engineers 

• QA Engineers 

5. Create a Detailed Technical Blueprint 

Establish an inclusive system architecture that integrates every component of the system. At this step you need to decide about multiple technical aspects such as - 

• Microservices architecture for scalability 

• API gateway for managing service communication 

• Third-party integrations 

• Real-time tracking and notification systems 

• Data storage and processing systems 

• Data safety & security 

• Analytics and reporting engines 

6. Develop Your Prototype 

Begin with a focused MVP that meets fundamental requirements. Consider it as the top approach for achieving cost effectiveness while developing an app similar to Menulog.
 

• Restaurant discovery

• Online catalog and menu browsing 

• Order placement and payment processing 

• Basic delivery tracking 

• Simple restaurant management interface 

• Essential admin controls 

• AI-powered search functionality 

• AI-driven recommendations
   

 7. Implement Rigorous Testing Protocols 

Ensure quality through comprehensive and strategic testing:
 

• Perform compatibility tests for the devices most commonly used by consumers.

• Performance testing. 

• Payment gateway security testing 

• User experience testing 

• Regulatory compliance verification 

 8. Plan a Strategic Australian Launch 

A market-specific launch strategy should include: 

• The launch strategy requires partnerships with established Australian restaurant chains as well as regional favorites.

• Focused marketing campaigns highlighting local cuisine 

• Location-based promotions and marketing

9. Establish Local Operations and Support 

Build the operational infrastructure needed for success:

• Recruit and train delivery partners 

• Establish effective customer service 

• Set up financial and regulatory compliance processes and more. 

10. Post-Release Maintenance

Keep your app updated always and let it run seamlessly throughout its use. Here an instant food delivery app development company can help you for periodic maintenance, bug fixing, technical support, and more. 

Key Features of Food Delivery Apps like Menulog

Digital advances in food delivery services have transformed restaurant consumer interactions by delivering unprecedented convenience. The leading market participant Menulog demonstrates the power of technology to optimize the food delivery ecosystem with its network of integrated applications. Undoubtedly, this app or Platform like menulog offers distinct features, creating the best user experience from a customer to a delivery agent. 

1. Customer App:

• Restaurant Browsing: Discovering nearby restaurants and their offerings.

• Menu Viewing: Accessing digital menus with descriptions and prices.

• Order Placement: Selecting items, customizing orders, and adding to cart.

• Online Payment: Securely paying for orders through various methods.

• Real-Time Order Tracking: Monitoring the order status and delivery progress on a map.

• Push Notifications: Receiving updates on order confirmation and delivery.

• AI- Recommendations: analyse customer behavior and suggest personalized menu and cuisines.  

2. Restaurant App:

• Order Reception: Receiving and managing incoming food orders.

• Order Management: Updating order status (e.g., preparing, ready).

• Menu Management: Creating and updating the digital menu.

• Communication with Drivers: Coordinating order pickups with delivery agents.

3. Delivery Agent App:

• Order Acceptance: Receiving and accepting delivery requests.

• Navigation: Using GPS to navigate to pickup and drop-off locations.

• Delivery Status Updates: Updating the delivery status in real-time.

• Earnings Tracking: Monitoring completed deliveries and earnings.

4. Admin Panel App (Web-Based):

• User Management: Managing customer, restaurant, and driver accounts.

• Restaurant Onboarding: Adding and managing restaurant listings.

• Order Monitoring: Tracking all active and completed orders.

• Payment Processing: Managing payments to restaurants and drivers.

• Reporting and Analytics: Accessing key performance indicators and data insights.

Cost to Develop a Restaurant App like Menulog 

Okay, let's talk about how much it might cost to build a food delivery app similar to Menulog right here in Australia. It’s not a single, set price, because lots of different factors affect it. As an average estimate, the cost is often somewhere between $20,000 and $80,000, roughly.

Here’s a simpler breakdown!
 

We can usually put food delivery apps into three groups: basic app with simple functionality, look and feel, medium complex app with order tracking and other little bit advanced features, and complex or advanced app with AI-powered features, advanced search functionality, multi-language, and multi-payment features. 

Remember that app’s complexity is one of the major features that influence Menulog app development cost. So, the cost could be like: 

Apart from the category wise, the cost of a food delivery & ordering app also depends on its development stages like from- idea to its deployment. Thus, based on ideal estimate the cost is like as follows: 

Note: the cost we have seen in this section is an ideal cost. The actual cost can be determined based on requirement analysis. The right way to do this is consulting an experienced food delivery app development company like IMG Global Infotechhttps://www.imgglobalinfotech.com/. After analyzing all requirements, the experts will guide for an exact cost estimation. 

Cost Influencing Factors to Menulog App Development Cost

Understanding the various components affecting development costs is crucial when estimating the budget required to build an app like Menulog. The essential elements that affect the budget required to build an effective and competitive food delivery platform must be clearly defined.

The app's features and functionality serve as primary cost drivers during its development. A basic app that includes core features such as user registration, restaurant listings, order placement, and payment processing costs less than a full-featured app with advanced functions like real-time tracking and AI-driven recommendations.

The platform decision you make between iOS, Android, or both app development platforms will affect your app development budget. Creating applications for both platforms demands greater resources yet provides wider reach and accessibility.

Thirdly, design complexity plays a vital role. Investing in skilled designers is necessary to create an intuitive and visually appealing user interface that enhances user experience.

Backend infrastructure serves as another essential factor in determining project expenses. A strong backend system is essential for handling data efficiently while maintaining uninterrupted connectivity between restaurant platforms and users.
 

Selecting server hosting solutions requires an analysis of scalability requirements because prices can vary greatly based on these needs.

The need to integrate third-party services like payment gateways or mapping features creates additional cost factors. The successful incorporation of new features into your app ecosystem demands meticulous planning and execution from qualified developers.

Long-term app success depends critically on ongoing maintenance and updates which many developers neglect despite their importance for platforms like Menulog. Keeping your application functional through updates allows you to maintain performance while helping your business outpace competitors through technology adoption and user feedback responsiveness.

Developers who understand these critical elements will make better resource allocation choices when creating a Menulog-like app and achieve optimal investment returns in the long run

Conclusion

Building a food delivery platform similar to Menulog in Australia involves substantial investment. The Australian market presents several opportunities for online food delivery businesses thanks to its tech-savvy population and strong delivery culture combined with a diverse range of culinary options. 

Throughout this guide we have demonstrated that success depends on having technological expertise together with market understanding and operational excellence. The  right approach can lead you to the right results, you only need an idea and technology partner to bring it into life. 

We as an experienced food delivery app development company in Australia- IMG Global Infotech- is your right choice. With 10+ years of expertise in developing modern food delivery apps, grocery delivery and ordering apps, restaurant apps, and more, can help you to make your business idea successful in the form of Menulog clone app development. 

Share your ideas with us and get your app like Menulog Australia today!