A GIF (with the file extension, .gif) is basically an image file format that is animated by combining several other images or frames into a single file. This single file is encoded as graphics interchange format (better known as GIF). Unlike the JPEG image format (.jpg), GIFs typically use a compression algorithm referred to as LZW encoding that does not degrade the image quality and allows for easy storing of the file in bytes. The multiple images within a single GIF file are displayed in succession to create an animated clip or a short movie.
1. GIFs are easy to share and consume: they’re animated unlike static
photos but they’re not as long as videos generally are.
2. GIFs are funny: good humor spreads and becomes viral.
3. GIFs are trendy and peppy: you spot a GIF anywhere and you’re most likely looking at something that’s trending (Super Bowl, Deadpool, Valentine’s day anyone?)
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