Now a day’s consumers have switched from the traditional way of marketing to
online surfing. So that the smart marketers too. They understand that the traditional way of marketing
is becoming less effective day by day. So they adopt the fresh idea of showcasing their products and
services and that is content marketing. Content marketing is a strategic marketing technique which focuses
on creating, distributing and sharing valuable, consistent and relevant content to attract a clearly
The main purpose of content marketing is to attract and retain more and more users by frequently creating and posting useful and relevant content. As the behavior of consumer changes according to time and with the arrival of new technologies regular creation and updating of content is very necessary.