For consistently increasing the graph of business to new heights it must possess two things, first reaching new customers with steadily rate and second effectively communicate, interact with the existing ones. And if you are running an offline business then surely you already aware of these two requirements that company growth is not accomplished easily without winning the hearts of both new as well as existing customers. In accordance with that if you create an online retail store of your offline business you can win both hearts and minds of your customers at the same time, which is the ultimate pathway to profits.
As we already know that today’s world wide web is no longer just limited to finding information, sending mails or connecting with people but it is expanding their reach by offering services and products at customer’s doorsteps. In such a scenario where more and more buyers prefer making most of their purchases online, an ecommerce website of your business is the need of the hour. Thus if you want to hit the bottom lines of your business you must get in on the action.
Want to grow your business online? Here’s why you need to integrate an e-commerce website as part of your business model-
“You can’t wait for customers to come to you. You have to figure out where they are, go there and drag them back to your store.”- Paul Graham, Y COMBINATOR
People are going online, they are leaving the traditional way of shopping from bricks and mortar store and started purchasing online. Hence in order to sell your products and to earn great revenue, you can’t wait for them to come at your store. You have to do what your competitors are already doing by allowing your customers to purchase your offered products and services when and where they want.
E-commerce website allows your business to sell you’re offered products and services to your online customers all over the world. These websites break the barrier of geographical location of business and offers you a vast spectrum of audience and hence possibility of better overall sales.
“A searchable and convenient catalog that makes purchasing easy, with plenty of product reviews to encourage that sale. “
When customers prepare their mind to purchase something, they start by searching it on internet. And as you already know that your website is your online showroom, where your customers can easily check out your offered products and examine all the reasons that it is right for them. Now imagine that if you had an e-commerce website then the same product was just a few clicks away from being theirs and you’ll get money for it without physically opening or going to your store. A well managed, eye-catchy e-commerce website can influence your customers purchase decisions, by showcasing your products and offered services at your best you can get great revenues.
“eCommerce means you can fit into your customer's busy lives, allowing them to shop the products where, how and when they want”
Interested customers can browse your entire product gallery just by lying on bed watching movie. You can also sell them recommending products that relate to the ones they are browsing. An Ecommerce site saves customers’ time, makes prize comparisons easy, offers a wide variety of items to purchase and also vanishes the headache of fighting through crowded stores. This facility which is combined with a quick payment, checkout, order tracking and quick shipping process wins the heart of customers.
“Everyone knows what search engines are. But relatively few know how to use them effectively.” — Marc Ostrofsky
One of the main factors in the success of one’s business is location. If you’re brick and mortar store is not in good location, your revenue which directly depends on the visibility of your business will never beat your expectations. Besides that an eCommerce website offers you prime locations with less trafficked areas. With search engines, you can forget the stress of your business location which is affecting your sales and revenue directly, because here your skills to rank in searches engines determine how noticeable your business is. Potential customers, who haven’t driven past your stores or heard about you from someone else, have the ability to find you online. Everyday someone is searching for something relevant to your stores products and eCommerce site gives you the ability to get found by and sell your products to them directly through the web.
On big festive days or on some special occasions every store has certain promotions to do and they hunt for ways to spread their hottest deals, offers to everyone. In that case your ecommerce site will act for you as your free promotional partner to market your special deals. These online promotions will help your business flourish both for short term with big sales margins and for long term as you encounter new customer sign-ups giving you the chance to approach these potential customers later for new deals.
“When people use your brand name as a verb, that is remarkable.”- Meg Whitman, President & CEO. Hewlett Packard
Initially when today’s big names of the ecommerce market such as Flipkart, Myntra, Amazon, Snapdeal, Paytm, Jabong, ShopClues , Ebay etc was started they were just viewed as a normal super stores selling their products online rather than a serious online store. At that time nobody would have even thought that the buying and selling online will become so easy and trend in the World. After their huge sales, these sites along with the product they sell become the brand itself.
“If you make a sale, you can make a living. If you make an investment of time and good service in a customer, you can make a fortune” – Jim Rohn
With your 24*7 running ecommerce website, you’ll give your potential customers the opportunity to purchase from you not just during regular hours but throughout the day and even night. Whether it is sunday or a national holiday, your e-store is always open for your customers. This will help you to increase your customers and make more sales.
“Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.”- W. Edwards Deming
No matter how popular your brand is, if your conversion rate is low, then profits will be low. Having an ecommerce website helps you to increase your conversion rate since people get a chance to immediately buy from you rather than wait to visit the store.
An ecommerce platform is definitely much easier to set up and run than an actual physical store. There are many good website development and management platforms which can easily do this task for you at reasonable rates. It is not just easier but also a lot cheaper.